Product Leadership, Management, and Development

eCommerce | Mobile | Email | Web | Social

Over ten years experience leading software teams through complex, and sometimes ambiguous, projects and programs of work. Hands-on and delivery focused, boasting a strong track record of bringing value to a business, as well as possessing valuable customer facing skills and an agile technical mind that is able to come up with innovative technological and managerial solutions to lead products and teams forward. Experienced creating and releasing desktop, web, and mobile software products and improvements. Two-time Olympian and Olympic champion.

Experience

Founder; Product Strategy and Digital Engagement Consultant

75nineteen Media, LLC (2008 – 2015)

Founder, innovator, and mentor focused on building engagingly profitable products, programs, and services for all size businesses from startup to Fortune 500 companies. Focused on creating efficiencies and technological breakthroughs that enhance the way that companies promote their products, services and content, and increase engagement with their customers.

  • Marketing Technology Software

    • Developed product requirements, sales collateral, and technical documentation for Follow Ups for WooCommerce (Automattic/WordPress) platform.
    • Brought product from concept to launch to profitability employing agile methodologies.
    • Currently running on over 7,000 websites, sending millions of transactional emails.

  • Development & Integrations

    • Defined requirements, managed development, and provide customer support and training for multiple eCommerce website builds.
    • Worked closely with partners and customers to to define and build complex integrations with third-party systems via APIs.

  • Frontend Development

    • Created requirements and action plan, as well as coded and managed all aspects of Walsworthyearbooks.com.
    • Employed HTML/CSS, SQL, PHP, and other technologies to launch and manage customer facing websites.

  • Product Strategy and Management

    • Conceptualized and defined product requirements for the consumer facing social eCommerce model for Cerner-funded HealtheAthlete (https://www.healtheathlete.com).
    • Developed the online strategy, social media strategy, and managed development for Classscene.com and ClassScene School Store by Walsworth – Walsworth Yearbooks’ online yearbook sales and marketing tools.

VP, Product

TeamUnify, LLC (2014 – 2015)

Lead product, project management, quality assurance, and user experience teams for the world’s largest SaaS based swim team management software provider.

  • Business Results

    • Led Product and Quality Assurance teams in decreasing defect rate by 50%
    • Implemented change to the fundraising platform which led to a 51% increase per donation, and over $2 million in additional fundraising revenue
    • Doubled year-over-year rate of delivery for customer-requested features to 25 in 12 months.

  • Partnerships & Design

    • Led all technical and UI aspects of swimtoday.org, a joint project with USA Swimming
    • Managed all aspects of a joint project with the YMCA of the USA to implement a custom team, coach, and meet registration platform integrated into the existing TeamUnify platform
    • Led product definition and engineering for upcoming non-profit event in partnership with Swim Across America

  • Product Design & Definition

    • Led team responsible for the redesign of TeamUnify’s Account Admin including design, technical implementation, quality assurance, launch planning and marketing
    • Defined, documented, and led technical implementation of a suite of APIs for the TeamUnify platform

  • Mobile Applications

    • Defined the requirements and designed wireframes for a redesign of current mobile applications – OnDeck
    • Defined the product concept for a brand new mobile application currently in development – MainSet

VP, Product

C2FO (2013 – 2014)

Led product management and product strategy for C2FO – the world’s leading marketplace for working capital and early cash flow delivery.

  • Business Results

    • Surpassed $1 billion in quarterly market transactions (Q4 2013), a 57% year-over-year increase
    • Achieved NPS score rose to 60 for the first time in company history (Q4 2013)
    • Drove nearly 100% increase in Offer Agent usage across the platform, pushing market flows past $4.3 billion by redefining requirements, and deploying updates to bidding interface, Quickpay Offer Agent

  • Product Design

    • Authored pending patent for a system and method to estimate future receivables for a borrower based upon historical business data in exchange for an early payment opportunity on said projected receivable by a customer of the borrower.
    • Led core application UI and feature redesign for the C2FO.com Market offering

  • Mobile Applications

    • Designed mobile application concept wifeframes and mockups

Senior Product Manager

Adknowledge, Inc. (2010 – 2012)

  • Sr. Product Manager – Advertiser Applications and Reporting

    • Defined, led development, and launched a unified, cross-company management and reporting dashboard.
    • Defined and led engineering of a company-wide, sales and account management focused, question/answer product to enable collaborative cross-channel, cross product sales opportunity.

  • Product Manager – Adknowledge Engage

    • Defined initial product positioning and strategy for Adknowledge Engage’s recommendation engine. Developed product requirements, managed product roadmap and backlog, and led small, agile development team and priorities. Supported sales and business development efforts with product demonstrations and external roadmaps.
    • Defined, developed, and launched recommendation engine with two engineers in fewer than three months.
    • Patent pending for a system and method to deliver online content recommendations through optimized individual listings for advertising networks on a specific web page.

  • Project Manager – Display/Miva

    • Managed planning, prioritization, and strategy for product development teams. Prioritized, assigned, and managed product requirements and enhancements for the Miva XML product suite.
    • Liaison with business development and account management to manage pipeline, fixes, and sales requirements
    • Business unit daily revenue increased from 2010 to 2011 by approximately 40%